[{"id":"f0a43dc9-ddcb-44ed-ace4-d0852239e943","slug":"mahmood-tea","title":"Mahmood Tea","client":"Mahmood Tea","year":"","categories":["Social media","Art direction"],"services":["Social campaign","Art direction","Arabic copy layout"],"summary":"A five-post campaign for Mahmood cardamom tea — from the pod on the branch to the cup.","body":"A five-post campaign for Mahmood Tea’s cardamom blend. Each post is one step of the story: the pod on the branch, the grinding, the hands that pick it, the steaming cup and, finally, the box.\n\nWarm, low-key lighting and a single Arabic headline per frame keep the series calm and premium, so the product feels crafted rather than advertised.","cover":"/uploads/work/mahmood-tea/artboard-1.webp","coverVideo":"","gallery":["/uploads/work/mahmood-tea/artboard-1.webp","/uploads/work/mahmood-tea/artboard-2.webp","/uploads/work/mahmood-tea/artboard-3.webp","/uploads/work/mahmood-tea/artboard-4.webp","/uploads/work/mahmood-tea/artboard-5.webp"],"compare":[],"dims":{"/uploads/work/mahmood-tea/artboard-1.webp":[1080,1350],"/uploads/work/mahmood-tea/artboard-2.webp":[1080,1350],"/uploads/work/mahmood-tea/artboard-3.webp":[1080,1350],"/uploads/work/mahmood-tea/artboard-4.webp":[1080,1350],"/uploads/work/mahmood-tea/artboard-5.webp":[1080,1350]},"featured":true,"published":true,"link":"","order":0,"createdAt":"2026-11-08T00:34:25.944Z","updatedAt":"2026-11-08T18:22:11.091Z","titleAr":"شاي محمود","clientAr":"شاي محمود","summaryAr":"حملة من خمسة منشورات لشاي محمود بالهيل، من الحبّة على الغصن حتى الفنجان.","bodyAr":"حملة من خمسة منشورات لخلطة شاي محمود بالهيل. كل منشور خطوة من الحكاية: الحبّة على الغصن، الطحن، الأيدي التي تقطفها، الفنجان الساخن، ثم العلبة في النهاية.\n\nإضاءة دافئة وهادئة وعنوان عربي واحد في كل إطار تُبقي السلسلة راقية وهادئة، فيبدو المنتج مصنوعاً بعناية لا مجرد إعلان."},{"id":"4c7d795e-3b52-4e25-91e4-3f952241d3bd","slug":"ai-product-ads","title":"AI product ads","client":"Various brands","year":"","categories":["AI","Motion"],"services":["AI video","Art direction","Editing"],"summary":"Short product films made with generative video, then directed and edited by hand.","body":"A set of short product films — energy drinks, chocolate, fragrance — made with generative video and finished in the edit.\n\nWe direct every shot like a real shoot: the pour, the splash, the light on the can. AI does the heavy lifting; the taste comes from us.","cover":"/uploads/work/ai-product-ads/tiger.webp","coverVideo":"/uploads/work/ai-product-ads/tiger-loop.mp4","gallery":["/uploads/work/ai-product-ads/fireball.mp4","/uploads/work/ai-product-ads/no-1.mp4","/uploads/work/ai-product-ads/no-1-2.mp4","/uploads/work/ai-product-ads/pure-black.mp4","/uploads/work/ai-product-ads/tiger.mp4"],"compare":[],"dims":{"/uploads/work/ai-product-ads/fireball.mp4":[834,1112],"/uploads/work/ai-product-ads/fireball.webp":[834,1112],"/uploads/work/ai-product-ads/no-1-2.mp4":[1080,1920],"/uploads/work/ai-product-ads/no-1-2.webp":[1080,1920],"/uploads/work/ai-product-ads/no-1.mp4":[1080,1920],"/uploads/work/ai-product-ads/no-1.webp":[1080,1920],"/uploads/work/ai-product-ads/pure-black.mp4":[3840,2160],"/uploads/work/ai-product-ads/pure-black.webp":[3840,2160],"/uploads/work/ai-product-ads/tiger.mp4":[720,1280],"/uploads/work/ai-product-ads/tiger.webp":[720,1280]},"featured":true,"published":true,"link":"","order":1,"createdAt":"2026-11-08T00:34:25.951Z","updatedAt":"2026-11-08T00:39:32.776Z","titleAr":"إعلانات منتجات بالذكاء الاصطناعي","clientAr":"علامات تجارية متعددة","summaryAr":"أفلام قصيرة لمنتجات صُنعت بالفيديو التوليدي، ثم أُخرجت ومُنتجت يدوياً.","bodyAr":"مجموعة أفلام قصيرة لمنتجات مختلفة، مشروبات طاقة وشوكولاتة وعطور، صُنعت بالفيديو التوليدي واكتملت في المونتاج.\n\nنُخرج كل لقطة كأنها تصوير حقيقي: السكب، والرذاذ، والضوء على العلبة. الذكاء الاصطناعي يتولى الجهد الثقيل، والذوق يأتي منّا."},{"id":"11a803f3-58f7-406e-b73d-0d5ce7bac7f3","slug":"reels","title":"Talking-head reels","client":"Creators & clinics","year":"","categories":["Motion","Social media"],"services":["Reels editing","Motion graphics","Arabic captions"],"summary":"Vertical reels with kinetic Arabic captions, b-roll and sound design — built to hold attention past the first second.","body":"Vertical reels for podcasts, coaches and clinics. We cut for pace, add kinetic Arabic captions, b-roll and sound design, and keep every frame readable on a phone.\n\nThe goal is simple: stop the scroll in the first second, and keep people watching to the end.","cover":"/uploads/work/reels/1-vid-3.webp","coverVideo":"/uploads/work/reels/1-vid-3-loop.mp4","gallery":["/uploads/work/reels/1-vid-3.mp4","/uploads/work/reels/2-vid-2.mp4","/uploads/work/reels/3-vid-1.mp4","/uploads/work/reels/bml-3.mp4","/uploads/work/reels/gym.mp4","/uploads/work/reels/medical.mp4","/uploads/work/reels/render-1.mp4","/uploads/work/reels/item-rf5a.mp4"],"compare":[],"dims":{"/uploads/work/reels/1-vid-3.mp4":[2160,3840],"/uploads/work/reels/1-vid-3.webp":[2160,3840],"/uploads/work/reels/2-vid-2.mp4":[2160,3840],"/uploads/work/reels/2-vid-2.webp":[2160,3840],"/uploads/work/reels/3-vid-1.mp4":[2160,3840],"/uploads/work/reels/3-vid-1.webp":[2160,3840],"/uploads/work/reels/bml-3.mp4":[720,1280],"/uploads/work/reels/bml-3.webp":[720,1280],"/uploads/work/reels/gym.mp4":[1080,1920],"/uploads/work/reels/gym.webp":[1080,1920],"/uploads/work/reels/medical.mp4":[1080,1920],"/uploads/work/reels/medical.webp":[1080,1920],"/uploads/work/reels/render-1.mp4":[1080,1920],"/uploads/work/reels/render-1.webp":[1080,1920],"/uploads/work/reels/item-rf5a.mp4":[1080,1920],"/uploads/work/reels/item-rf5a.webp":[1080,1920]},"featured":true,"published":true,"link":"","order":2,"createdAt":"2026-11-08T00:34:25.951Z","titleAr":"ريلز الحوار المباشر","clientAr":"صنّاع محتوى وعيادات","summaryAr":"ريلز عمودية بنصوص عربية متحركة ولقطات مساندة وتصميم صوتي، تشدّ الانتباه بعد الثانية الأولى.","bodyAr":"ريلز عمودية للبودكاست والمدرّبين والعيادات. نقطع على إيقاع سريع، ونضيف نصوصاً عربية متحركة ولقطات مساندة وتصميماً صوتياً، ونُبقي كل إطار مقروءاً على الهاتف.\n\nالهدف بسيط: أن نوقف التمرير في الثانية الأولى، وأن يبقى المشاهد حتى النهاية."},{"id":"66bc7098-c3e8-42ba-9ffd-df5f40cd6a2a","slug":"riwaq","title":"Riwaq Interiors","client":"Riwaq Interiors","year":"","categories":["Branding"],"services":["Brand identity","Logo","Colour & type","Brand guidelines"],"summary":"An Arabic-first identity for an interior design studio: “every detail has its place”.","body":"Riwaq is an interior design studio. Its identity is built around one line — “every detail has its place” — and an Arabic wordmark drawn with the calm geometry of an arcade (riwaq).\n\nThe guide covers the logo and its monogram, a warm natural palette, a pattern drawn from the mark, and a bilingual type system in Noto Kufi Arabic.","cover":"/uploads/work/riwaq/brand-01.webp","coverVideo":"","gallery":["/uploads/work/riwaq/brand-01.webp","/uploads/work/riwaq/brand-02.webp","/uploads/work/riwaq/brand-03.webp","/uploads/work/riwaq/brand-04.webp","/uploads/work/riwaq/brand-05.webp","/uploads/work/riwaq/brand-06.webp","/uploads/work/riwaq/brand-07.webp"],"compare":[],"dims":{"/uploads/work/riwaq/brand-01.webp":[960,640],"/uploads/work/riwaq/brand-02.webp":[960,640],"/uploads/work/riwaq/brand-03.webp":[960,640],"/uploads/work/riwaq/brand-04.webp":[960,640],"/uploads/work/riwaq/brand-05.webp":[960,640],"/uploads/work/riwaq/brand-06.webp":[960,640],"/uploads/work/riwaq/brand-07.webp":[960,640]},"featured":true,"published":true,"link":"","order":3,"createdAt":"2026-11-08T00:34:25.951Z","titleAr":"رواق للتصميم الداخلي","clientAr":"رواق للتصميم الداخلي","summaryAr":"هوية عربية أولاً لاستوديو تصميم داخلي: «لكل تفصيل مكان».","bodyAr":"رواق استوديو للتصميم الداخلي. بُنيت هويته حول عبارة واحدة، «لكل تفصيل مكان»، وشعار عربي مرسوم بهندسة هادئة مستوحاة من الأروقة.\n\nيشمل الدليل الشعار ورمزه المختصر، ولوحة ألوان طبيعية دافئة، ونقشاً مأخوذاً من الشعار، ونظام خطوط ثنائي اللغة بخط نوتو كوفي العربي."},{"id":"679a7e64-1f1d-402c-8d6f-03c4051b3172","slug":"ankawa-festival","title":"Ankawa Christmas Festival","client":"Ankawa Festival","year":"2025","categories":["Social media"],"services":["Campaign design","Social media","Event announcements"],"summary":"The full social campaign for Ankawa’s Christmas festival: countdown, line-up, sponsors and the car draw.","body":"A complete social campaign for the Ankawa Christmas Festival — countdowns, the day-one schedule, artist announcements, sponsor posts, ticket notices and the MG5 car draw.\n\nOne festive system (deep red, snow and gold) made it easy to publish fast every day while the whole feed still looked like one event.","cover":"/uploads/work/ankawa-festival/at.webp","coverVideo":"","gallery":["/uploads/work/ankawa-festival/5d-l.webp","/uploads/work/ankawa-festival/at.webp","/uploads/work/ankawa-festival/calender.webp","/uploads/work/ankawa-festival/ccz.webp","/uploads/work/ankawa-festival/chris.webp","/uploads/work/ankawa-festival/d.webp","/uploads/work/ankawa-festival/documents-2.webp","/uploads/work/ankawa-festival/hxz.webp","/uploads/work/ankawa-festival/mnn.webp","/uploads/work/ankawa-festival/today-2.webp","/uploads/work/ankawa-festival/item-fhb5.webp"],"compare":[],"dims":{"/uploads/work/ankawa-festival/5d-l.webp":[1800,1800],"/uploads/work/ankawa-festival/at.webp":[1800,1800],"/uploads/work/ankawa-festival/calender.webp":[1800,1800],"/uploads/work/ankawa-festival/ccz.webp":[1800,1800],"/uploads/work/ankawa-festival/chris.webp":[1800,1800],"/uploads/work/ankawa-festival/d.webp":[1800,1800],"/uploads/work/ankawa-festival/documents-2.webp":[1800,1800],"/uploads/work/ankawa-festival/hxz.webp":[1800,1800],"/uploads/work/ankawa-festival/mnn.webp":[1800,1800],"/uploads/work/ankawa-festival/today-2.webp":[1800,1800],"/uploads/work/ankawa-festival/item-fhb5.webp":[1800,1800]},"featured":true,"published":true,"link":"","order":4,"createdAt":"2026-11-08T00:34:25.952Z","titleAr":"مهرجان عنكاوا للميلاد","clientAr":"مهرجان عنكاوا","summaryAr":"الحملة الكاملة على السوشيال ميديا لمهرجان الميلاد في عنكاوا: العدّ التنازلي، والبرنامج، والرعاة، والسحب على السيارة.","bodyAr":"حملة متكاملة على السوشيال ميديا لمهرجان الميلاد في عنكاوا: عدّ تنازلي، وجدول اليوم الأول، وإعلانات الفنانين، ومنشورات الرعاة، وتنبيهات التذاكر، والسحب على سيارة MG5.\n\nنظام احتفالي واحد (أحمر عميق وثلج وذهبي) سهّل النشر السريع كل يوم، وبقيت الصفحة كلها تبدو كحدث واحد."},{"id":"d2af5d54-f7f3-478c-9b2f-77927ab31f4e","slug":"broadcast-motion","title":"Broadcast motion","client":"TV channel","year":"","categories":["Motion","Broadcast"],"services":["Motion graphics","Explainers","Map animation","Fillers"],"summary":"Explainers, maps and fillers for a news channel — clear information, made to move.","body":"Motion graphics for a news channel: animated maps, data explainers, report packages and on-air fillers.\n\nNews moves fast, so the work has to be quick to produce and instantly readable — clear hierarchy, strong Arabic typography and motion that explains rather than decorates.","cover":"/uploads/work/broadcast-motion/1-ain-shams-work.webp","coverVideo":"/uploads/work/broadcast-motion/1-ain-shams-work-loop.mp4","gallery":["/uploads/work/broadcast-motion/1-ain-shams-work.mp4","/uploads/work/broadcast-motion/2-mina-report-iraq.mp4","/uploads/work/broadcast-motion/3-min-hona-milk-1080p.mp4","/uploads/work/broadcast-motion/filler-02-1080p.mp4","/uploads/work/broadcast-motion/item-3jm6.mp4"],"compare":[],"dims":{"/uploads/work/broadcast-motion/1-ain-shams-work.mp4":[1920,1080],"/uploads/work/broadcast-motion/1-ain-shams-work.webp":[1920,1080],"/uploads/work/broadcast-motion/2-mina-report-iraq.mp4":[1920,1080],"/uploads/work/broadcast-motion/2-mina-report-iraq.webp":[1920,1080],"/uploads/work/broadcast-motion/3-min-hona-milk-1080p.mp4":[1920,1080],"/uploads/work/broadcast-motion/3-min-hona-milk-1080p.webp":[1920,1080],"/uploads/work/broadcast-motion/filler-02-1080p.mp4":[1920,1080],"/uploads/work/broadcast-motion/filler-02-1080p.webp":[1920,1080],"/uploads/work/broadcast-motion/item-3jm6.mp4":[1920,1080],"/uploads/work/broadcast-motion/item-3jm6.webp":[1920,1080]},"featured":true,"published":true,"link":"","order":5,"createdAt":"2026-11-08T00:34:25.952Z","titleAr":"موشن تلفزيوني","clientAr":"قناة تلفزيونية","summaryAr":"فيديوهات شرح وخرائط وفواصل لقناة إخبارية: معلومات واضحة، مصنوعة لتتحرك.","bodyAr":"موشن جرافيك لقناة إخبارية: خرائط متحركة، وفيديوهات تشرح البيانات، وتقارير جاهزة، وفواصل على الهواء.\n\nالأخبار تتحرك بسرعة، لذلك يجب أن يُنجز العمل بسرعة ويُقرأ فوراً: تسلسل واضح، وطباعة عربية قوية، وحركة تشرح ولا تزيّن فقط."},{"id":"d646f209-cbeb-4929-a7ee-d2182704d241","slug":"photo-manipulation","title":"Photo manipulation","client":"Various brands","year":"","categories":["Social media","Photo manipulation"],"services":["Compositing","Retouching","Social posts"],"summary":"From a cut-out product to a finished scene. Drag the sliders to see the before and after.","body":"Product and campaign visuals built by compositing — a burger, an energy drink, a watch, a smoothie — taken from a plain cut-out to a finished, lit scene.\n\nDrag each slider to compare the first layout with the final image.","cover":"/uploads/work/photo-manipulation/99-burger-after.webp","coverVideo":"","gallery":[],"compare":[{"before":"/uploads/work/photo-manipulation/99-burger-before.webp","after":"/uploads/work/photo-manipulation/99-burger-after.webp","label":"99 Burger"},{"before":"/uploads/work/photo-manipulation/deer-in-forest-before.webp","after":"/uploads/work/photo-manipulation/deer-in-forest-after.webp","label":"Deer in Forest"},{"before":"/uploads/work/photo-manipulation/fire-ball-before.webp","after":"/uploads/work/photo-manipulation/fire-ball-after.webp","label":"Fire Ball"},{"before":"/uploads/work/photo-manipulation/flag-day-before.webp","after":"/uploads/work/photo-manipulation/flag-day-after.webp","label":"FLAG 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motion"}],"dims":{"/uploads/work/photo-manipulation/99-burger-after.webp":[1800,1800],"/uploads/work/photo-manipulation/99-burger-before.webp":[1800,1800],"/uploads/work/photo-manipulation/deer-in-forest-after.webp":[1800,1800],"/uploads/work/photo-manipulation/deer-in-forest-before.webp":[1280,1280],"/uploads/work/photo-manipulation/fire-ball-after.webp":[1080,1350],"/uploads/work/photo-manipulation/fire-ball-before.webp":[1080,1350],"/uploads/work/photo-manipulation/flag-day-after.webp":[1080,1200],"/uploads/work/photo-manipulation/flag-day-before.webp":[1080,1200],"/uploads/work/photo-manipulation/freshboost-after.webp":[1800,1800],"/uploads/work/photo-manipulation/freshboost-before.webp":[1800,1800],"/uploads/work/photo-manipulation/luxury-in-motion-after.webp":[1800,1800],"/uploads/work/photo-manipulation/luxury-in-motion-before.webp":[1800,1800]},"featured":true,"published":true,"link":"","order":6,"createdAt":"2026-11-08T00:34:25.953Z","titleAr":"معالجة الصور","clientAr":"علامات تجارية متعددة","summaryAr":"من صورة منتج مقصوصة إلى مشهد مكتمل. اسحب الشريط لترى قبل وبعد.","bodyAr":"صور منتجات وحملات بُنيت بدمج الصور، برغر ومشروب طاقة وساعة وعصير، نقلناها من قصاصة بسيطة إلى مشهد مكتمل ومضاء.\n\nاسحب كل شريط لتقارن التخطيط الأول بالصورة النهائية."},{"id":"490b754e-5bb3-49c7-98ff-194125751cbb","slug":"channel-video-wall","title":"Studio video walls","client":"TV channel","year":"","categories":["Broadcast","Design"],"services":["Video wall design","Seasonal sets"],"summary":"Ultra-wide backgrounds for a TV studio wall — a Ramadan series and news sets.","body":"Ultra-wide artwork for a TV studio’s video wall: a five-scene Ramadan series framed by arches, plus backdrops for news coverage and an end-of-year summary.\n\nEverything is designed for an extreme panoramic ratio and checked for how it reads behind a 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